On this episode of The Backpack Show with Chris Brogan and Kerry O'Shea Gorgone, we'll talk with internationally known Flamenco musician Juanito Pascual, and Robin, Hannah, and Charlie Lucas (creators of the notOK app). Juanito Pascual is an accomplished musician, and the co-founder of Signature Tones, the “sonic branding” studio he runs with marketing star and author David Meerman Scott. We’ll talk with Juanito about his music, what “sonic branding” is, and why you should think about creating custom music for your podcasts, video shows, hold music, and more. (You can even have a “sonic logo,” which is way cool!) We'll also talk with Hannah Lucas, creator of the notOK app. Hannah's powerful story is a testament to the power of the human spirit, and you won't want to miss it! We’ll talk with Hannah, her brother Charlie, and her mother Robin about how they’re working to normalize being “not OK.”