SEO for Content and AI for Marketing: Andy Crestodina and Raj Venkatesan on The Backpack Show

Episode Description

We're talking about SEO for content and AI for marketing On this episode of The Backpack Show with Chris Brogan and Kerry O'Shea Gorgone!

First we'll talk with Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, "Content Matters."

Andy's written hundreds of articles on content marketing, search engine optimization, social media and Analytics, and is the author of "Content Chemistry: The Illustrated Handbook for Content Marketing."

We'll also talk with Raj Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing." He's the Ronald Trzcinski Professor of Business Administration in the Darden Graduate School of Business Administration at the University of Virginia. We'll talk about the book, and the growth framework for business and marketing leaders to tap into the power of AI.