The Secret Science of Rock and Roll on The Backpack Show

Episode Description

The Secret Science of Rock and Roll: On this episode of The Backpack Show with Chris Brogan and Kerry O'Shea Gorgone, we'll talk with Kate Bradley Chernis, co-founder & CEO of Lately. Kate: "a rock 'n roll DJ (who used to broadcast to 20 million listeners), turned marketing agency owner (who built a spreadsheet system that got Walmart 130% ROI YoY for three years) turned AI tech entrepreneur (that gets Gary Vaynerchuk a 12,000% increased engagement). And how? It ties back to what I learned about the neuroscience of music from my radio days. I’m super focused on lifting up other women in this arena (and any), I’ve been punched in the face every day for seven years. Time to change the channel, right?"

We'll also meet Nadya Zhexembayeva, author of "The Chief Reinvention Officer Handbook: How to Thrive in Chaos." Nicknamed “The Reinvention Guru,” Nadya helped companies including Coca-Cola, IBM, CISCO, L'Oreal Group, Kohler, and many more transform products, leadership practices, and business models. She is a scientist, entrepreneur, author, TEDx speaker, and resilience and reinvention expert, as well as an immigrant female minority business owner and parent to a 16-year-old-daughter.