Imagine you’re on "Dragon’s Den" (the U.K. version of "Shark Tank") and this is how you open.

"Hi, Dragons. I want to start my pitch today by letting you know that I suffer from a mental illness. I suffer really badly with body dysmorphia. I tell you this because it’s the reason I founded my brand.”

And with that statement, Danny Gray launched War Paint for Men to the world. http://warpaintformen.com

That was three years ago. Today, War Paint for Men is a multi-million-dollar brand that’s based in the United Kingdom and available in 80 countries.

On this episode of The Backpack Show with Chris Brogan and Kerry O'Shea Gorgone, we'll talk with Danny about how War Paint for Men is as much about mental health as it is about cosmetics.

We'll get into how he's opening the first brand-specific men's make up store in London, and how the store will serve as home base for an organization that helps raise awareness about mental illness. Join us!