“Content, Inc.” Author Joe Pulizzi and “Trustworthy” Author Margot Bloomstein on The Backpack Show

Episode Description

Joe Pulizzi is sponsoring this week, and we're super excited! Just between us, we've been wanting to have him on The Backpack Show anyway, so this is the perfect week. Joe is the Amazon bestselling author of "Content Inc., Killing Marketing and Epic Content Marketing." The latest version of Content Inc. comes out pretty much right now! https://www.joepulizzi.com/

Joe's founded four companies including digital content news site The Tilt -- https://www.thetilt.com/ -- as well as Content Marketing Institute. He also hosts the podcast "This Old Marketing" with Robert Rose. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states. https://theorangeeffect.org/

We'll also meet Margot Bloomstein, another leading voice in the branding and content strategy industry. We'll talk with Margot about how small businesses can use voice, volume, and vulnerability to bring people closer and attract top talent. We'll also hear all about the “Whisper Network," and how it can be the nail in the coffin for the demise of small businesses.

Margot is the author of "Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project." She's also the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. http://appropriateinc.com/